The use of imagery is the key, particularly to car-related websites whether it be a car sales or a website dedicating itself to cars itself. When people desire a car, they look for performance and overall look of the car. Thus, this needs to be reflected in the website. Pop-up flash is an effective way to get this across. With reference to transportation designs, a more formal professional look is often desired, especially if the website is focused on providing a service or product.

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